CRM Software Specialists (Customer Relationship Management)
Founded in 1998, Prior Analytics Ltd is a strategic consultancy practice specialising in the deployment, support and ongoing development of Customer Relationship Management (CRM) systems. We work in partnership with our clients to recommend and deploy a carefully selected portfolio of best of breed affordable products from award-winning Vendors.
Prior Analytics’ mission is to help our clients, both large and small, better acquire, retain, service and sell to their own customers. We accomplish this by assisting organisations to select and implement solutions architected for reliability, scalability and ease of use. Business objectives are the most important factor to take into consideration when evaluating a CRM solution but these can sometimes become overlooked, as the technology’s capabilities become a primary focus.
Prior’s highly experienced team of consultants will help you to align CRM with a defined business strategy. By clearly identifying your company’s mission, core business, target customers and strategies to acquire and retain customers, you can ensure that your CRM strategy is in direct alignment with your goals. These can range from simply improving internal communication and sales right up to implementing a full scale service desk based on ITIL best practice or using workflow processes to test compliance issues (e.g. Sarbanes-Oxley Act).
When your CRM solution is mapped to your business processes, it will provide for the establishment of 'best practices' for your organisation. The chosen system must be flexible by nature allowing for quick and effective implementation. This ease of use promotes fast adoption rates, leading to much faster and quantifiable Return on Investment (ROI).
It is a myth that CRM is only suitable for the larger enterprise. Prior’s clients range from single users right up to well-known plcs with hundreds of users on multiple sites. A realistic approach, coupled with extensive cross-industry experience and expertise in all aspects of CRM has enabled Prior Analytics to help hundreds of customers to grow and increase profitability over the last decade.